In 2019, the LEGO Group embarked on an extraordinary journey, blending physical brick building with the virtual realm in their innovative theme, LEGO Hidden Side. This unique fusion of tangible and digital play brought forth a world of supernatural adventures in the mysterious town of Newbury. Join us as we delve into this captivating theme, its sets and minifigures!
In 2019, the LEGO Group took a bold step into the world of augmented reality with the release of the LEGO Hidden Side theme. This innovative theme seamlessly blended physical brick building with digital gameplay, creating a unique and immersive experience for builders of all ages.
LEGO Hidden Side was a groundbreaking theme that invited builders to embark on supernatural adventures in the fictional town of Newbury. Released in August 2019, this theme was a trailblazer in merging the physical and digital realms of play.
The storyline of LEGO Hidden Side revolved around a group of teenage ghost hunters, led by the dynamic duo of Jack Davids and Parker L. Jackson. Their mission was to uncover and capture the mischievous and malevolent ghosts haunting their hometown of Newbury. Using a special mobile app, builders could interact with the physical LEGO sets and unlock a hidden world filled with ghosts and mysteries.
The main characters of the theme included:
The LEGO Hidden Side sets were more than traditional LEGO builds. They featured intricate designs with a unique color palette, mirroring the eerie and supernatural atmosphere of Newbury. What set this theme apart was its integration with a mobile app that turned the physical models into interactive game boards.
LEGO Hidden Side was an engaging and captivating theme, offering builders a chance to explore their creativity while also confronting spooky challenges. Here are some fun facts:
LEGO Hidden Side was discontinued in 2020, leaving a unique mark in the LEGO theme lineup. While its shelf life was relatively short, it demonstrated the LEGO Group's commitment to exploring new avenues of play. The theme's fusion of augmented reality and physical building was a trailblazing concept, and it showed the company's willingness to adapt to changing play patterns in the digital age.
For LEGO collectors, the Hidden Side theme offers an intriguing and innovative addition to their collections. Its combination of physical sets and digital gameplay provides a unique and memorable building experience. While the theme's discontinuation may make some sets more sought after, its true value lies in the groundbreaking approach it took to play.
LEGO Hidden Side was a theme that defied conventions and embraced the future of play. It encouraged builders to explore the boundaries of reality, merge the physical and digital worlds, and uncover the mysteries of the supernatural. Though its time on the market was relatively brief, its impact on the way we approach LEGO play is long-lasting and transformative.
